Beaton Branding & Digital Strategies
Email: [email protected]
From digital marketing strategy, to creating a relating brand, or simply getting your website started up... I can do it all.
Hi there! My name is Tom and I am a very experienced marketer that wants to help your business grow in a meaningful way. My mission is simple: help any business owner find suitable marketing solutions with a variety of custom-fit strategies and guidance that drives growth.
I cut through a lot of the noise you see on blogs, ads, and all the over-selling that a lot of agencies or vendors do. I aim to find a custom solution that is budget-friendly and meets your needs, regardless of how large or small your business is. Only have a limited budget at the moment? Totally cool, let's chat!
Need help right away? Fill out the form and let's see how I can assist with your business growth goals. Want to learn more about me and my experience? Then keep reading to explore my background, services offered, and much more.
Services Offered:
SEO Services
- Keyword Research and Analysis
- On-Page Optimization (Title Tags, Meta Descriptions, Header Tags, etc.)
- Technical SEO Audits
- Content Optimization for Search Engines
- Backlink Building Strategies
- Local SEO Optimization
- Competitor SEO Analysis
- SEO Reporting and Analytics
Website Launch Services
- Website Planning and Development Consulting
- Pre-Launch SEO Optimization
- Landing Page Creation and Optimization
- Mobile-First Design Strategies
- Website Performance Testing (Speed, Accessibility, etc.)
- User Experience (UX) and User Interface (UI) Recommendations
- Integration of Analytics Tools (Google Analytics, Tag Manager, etc.)
- Post-Launch Performance Monitoring
Website Management Services
- Content Updates and Maintenance
- Regular Performance and Security Checks
- E-Commerce Management (Products, Payments, etc.)
- Plugin and Feature Integration
- Website Hosting and Migration Support
Digital Marketing Services
- Pay-Per-Click (PPC) Campaign Management
- Email Marketing Campaigns and Automation
- Online Advertising (Google Ads, Display Ads, etc.)
- Conversion Rate Optimization (CRO)
- Marketing Funnel Conceptulaization
Social Media Services
- Social Media Strategy Development
- Social Media Account Setup and Branding
- Content Creation (Graphics, Videos, and Posts)
- Community Management and Engagement
- Social Media Advertising (Facebook, Instagram, LinkedIn, etc.)
- Social Listening and Analytics
- Branding and Logo Design Coordination
- CRM and Marketing Automation Setup
- Training Sessions for In-House Teams
- Copywriting and Content Creation for Blogs and Articles
- Analytics Reporting and Data-Driven Recommendations
Content and Marketing Onboarding Services
Marketing Strategy Services
- Comprehensive Marketing Plan Creation
- Branding and Messaging Development
- Customer Journey Mapping
- Campaign Planning and Execution
- Budget Allocation and ROI Analysis
Market Entry Services
- Target Market Identification and Segmentation
- Entry Strategy Development (Partnerships, Direct Sales, etc.)
- Regulatory and Competitive Environment Assessment
- Localization and Adaptation of Marketing Materials
- Market Testing and Pilot Launches
Competitor Analysis Services
- Competitor SWOT Analysis
- Pricing and Positioning Analysis
- Industry Trend Monitoring
- Competitor Marketing and Content Audit
- Benchmarking Metrics
About Me:
I'm Tom. An M.B.A and experienced digital marketing professional with over 8+ years of experience in the field. I have high proficiency in digital marketing, storytelling, copywriting, search engine optimization, and marketing strategy.
Background and Certifications
As an undergrad, I wanted to break into Journalism and become a writer, since that is what I love to do. However, that very quickly became a passion rather than a career. I soon felt drawn to the limitless potential of digital marketing and went on to grow my skills creatively, editorially, and strategically in the new digital age. I wanted to build on my professional skills and graduated from MBA program at Suffolk University (with really good grades) to keep growing those foundational marketing skills and discover ways to produce amazing work for my clients. Check out some of my certifications and education:
Certifications:
- Google Analytics4
- Google AdWords – Search
- HubSpot Inbound Marketing
- Harvard ManageMentor - Multiple - Team Management, Innovation and Creativity, Feedback, Presentation Skills
Skillset:
Technical and Digital: Google Analytics, Google Webmaster Tools, Google Search Console, Google Ads, WordPress, R programming, HTML, Elementor, Hootsuite, Adobe Premiere, Final Cut Pro X, Adobe Lightroom, Constant Contact, Speedwriter, Adobe Photoshop, Adobe InDesign, HubSpot Marketing, Microsoft Office, Canva, Screaming Frog, Moz Pro, Ahrefs
Creative and Editorial: AP Style, reporting, writing, interviewing, press outreach, email marketing, technical writing, content curation, editing, storyboarding, copywriting, social media content creation, minor UX design support
Managerial and Client-Facing: Data analysis, data presentation, account management, team project management, client scheduling, client communication, project presentation
About Me (Outside of the office):
I currently live in Boston, MA with my newly adopted boxer mix, Penny. When I'm not at my desk I am usually fumbling through a new cookbook and getting the kitchen messy, hiking and getting lost, embarrassing myself on the golf course, reading, or listening to a good record to unwind. My travel game has continued to level up with my latest excursion to Buenos Aires: a wonderful city to visit if you can.
Portfolio and Contact Info
It’s easy to do great work when you believe in what you do. Want to see my skills in action? Here, you’ll find real-world examples of the results you can expect when you work with me.
Email: [email protected]